Pravda: McDonald’s goes belly up in Bolivia

Image: Evan-Amos / Wiki Commons *

“The rejection is in the minds and mentality of Bolivians. Everything indicates that “fast food” is literally the opposite of a Bolivian’s conception of how to prepare a meal.”

McDonald’s goes belly up in Bolivia

Translated from the Spanish version by:
Lisa Karpova
pravda.ru

December 12, 2011

McDonald’s leaves Bolivia healthier forever!

After 14 years of presence in the country, and despite all the existing campaigns and having a network, the chain was forced to close the eight restaurants that remained open in the three main cities: La Paz, Cochabamba and Santa Cruz de la Sierra.

It is a question of the first Latin-American country that will remain without any McDonald’s, and the first country in the world where the company has to close because it persists in having their numbers in the red for over a decade.

The impact for the creative and marketing managers has been so strong that a documentary was filmed under the title “Why McDonald’s went broke in Bolivia,” where they try to somehow explain the reasons that led Bolivians to still prefer pies to hamburgers.

Cultural rejection

The documentary includes interviews with cooks, sociologists, nutritionists, educators, historians and more, where there is a general agreement: the rejection is neither to the hamburgers nor to their taste. The rejection is in the minds and mentality of Bolivians. Everything indicates that “fast food” is literally the opposite of a Bolivian’s conception of how to prepare a meal.

In Bolivia, the food to be good requires, in addition to taste, care, and hygiene, a lot of preparation time. This is how a consumer values the quality of what goes into the stomach, also by the amount of time it took to make ​​the meal. Fast food is not for these people, the Americans concluded.

Source: http://english.pravda.ru/society/stories/26-12-2011/120084-McDonalds_goes_belly_up_in_Bolivia-0/

Copyright © 1999-2011, «PRAVDA.Ru». When reproducing our materials in whole or in part, hyperlink to PRAVDA.Ru should be made.

* Image reference:
A McDonald’s Big Mac hamburger, as bought in the United States.

This photo was taken by Evan-Amos as a part of Vanamo Media, which creates public domain works for educational purposes. Please visit his other galleries and projects for other free media.
Source: http://commons.wikimedia.org/wiki/File:McD-Big-Mac.jpg

Creative Commons CC-ZeroThis file is made available under the Creative Commons CC0 1.0 Universal Public Domain Dedication. The person who associated a work with this deed has dedicated the work to the public domain by waiving all of his or her rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law. You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.

The publishing of this image does not imply that the author endorse this article.

*** More articles and videos from CanadaNewsLibre HERE !

Disclaimer: The views expressed in this article are the sole responsibility of the author and do not necessarily reflect those of CanadaNewsLibre. The contents of this article are of sole responsibility of the author(s). CanadaNewsLibre will not be responsible or liable for any inaccurate or incorrect statements.

The CNL grants permission to cross-post original CanadaNewsLibre articles and videos on community internet sites as long as the text & title are not modified. The source and the author’s copyright must be displayed.

http://canadanewslibre contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available to our readers under the provisions of “fair use” in an effort to advance a better understanding of political, economic and social issues. The material on this site is distributed without profit to those who have expressed a prior interest in receiving it for research and educational purposes. If you wish to use copyrighted material for purposes other than “fair use” you must request permission from the copyright owner.

ↄ⃝ Copyleft CanadaNewsLibre 2011

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s