“spending on prescription drugs,
long considered recession-proof,
seems to have bumped into a wall
for the first time ever.”
“Americans (are) even more reluctant
to spend money they don’t have
on prescription drugs
they can live without.”
The Inexplicable American Consumer Revolts Against Prescription Drugs
By Wolf Richter
November 7, 2012
Anecdotal evidence has been coagulating into numbers, and these numbers are now beginning to weigh down corporate earnings calls. It appears the toughest creature out there, the one that no one has been able to subdue yet, the ever wily and inexplicable American consumer, is having second thoughts about prescription drugs. And is fighting back. A paradigm shift. (Emphasis added) Complete article HERE
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