Do people still listen to the radio Canada?

How many people still listen to the radio in Canada?

The timeline presents the number of radio listeners in Canada from 2014 to 2018. According to the source, 25.7 million Canadians were listening to the radio in 2016. This number was projected to fluctuate slightly but reach 25.7 million in again 2018.

Do Canadians listen to radio?

The research found that 68% of Canadians listen to commercial radio on at least a weekly basis, with 39% listening daily, more than any other audio broadcast platform. By comparison, 39% listen to streaming music weekly (20% daily) and 32% listen to CBC/Radio-Canada (16% daily).

Is radio a dying industry?

Traditional AM/FM radio is still around, but with a dwindling audience. The graph below, from online statistic site Statista, shows the average daily media use in the US over the past four years. Radio usage, represented by the green trend line, has been steadily declining.

Is the radio still used today?

Radio is still popular; in fact, the most popular medium — 90% of the population uses radio everyday. And a younger audience, 18-34, leads the way. There are many reasons it survives. It’s portable: you can take and listen anywhere.

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Who listens to radio in Canada?

In 2018, the vast majority of Canadians were still tuning in to traditional radio. When asked about their use of radio and audio services, 88% of Canadians aged 18+ reported having listened to the radio in any given month.

How do Canadians listen to music?

Digital technology may be playing a role in the increase, as more than half of the Canadian population (53%) now listens to music via smartphone in a given week. Listening by tablet is also gaining traction, rising to 30% among the general population and 38% among Millennials.

How is radio measured in Canada?

Numeris is widely recognized by the industry as the standard for radio and television audience measurement within Canada’s television and radio industries and the vast majority of broadcasters who require audience measurement services subscribe to Numeris for such services.

Why is FM radio so bad?

An American FM radio tuned to stations in those countries may sound somewhat dull because they transmit with less pre-emphasis in that part of the world. But they also need to use less clipping to prevent overmodulation and, therefore, may have less distortion.

Why is radio not popular?

The decline in radio listenership was also found to be due to repetitive music, changes in format, the increase in streaming service opinions and a lack of enjoyment or ability to find preferred content.